UK consumers face significant price hikes in popular Easter egg brands such as Maltesers, Lindt, and Cadbury, attributed to a 12.6% increase in chocolate prices and adverse weather in West Africa.
UK consumers are experiencing a significant increase in the cost of popular Easter egg brands including Maltesers, Lindt, and Cadbury, with price hikes of at least 50% compared to last year. This price rise is attributed to a 12.6% increase in chocolate prices, primarily due to adverse weather conditions in West Africa affecting cocoa production. For example, the price of a Maltesers Truffles Luxury Easter Egg at Waitrose has surged by 62.5%, from £8 to £13. Similarly, the Lindt Gold Bunny Milk Chocolate and the Ferrero Rocher Golden Easter Egg have seen increases of 55.6% and 50% at Asda and Tesco respectively.
In addition to the price increases, the phenomenon of ‘shrinkflation’ is also affecting Easter egg products, where the size of the products decreases while prices remain unchanged or rise. Notable instances include the Mars milk chocolate and Terry’s chocolate orange eggs.
Despite the economic challenges leading to these price and size adjustments, retailers such as Waitrose and manufacturers like Mars Wrigley UK and Nestle are committed to maintaining the quality and taste of their products for consumers. As a response to these market changes, consumers are encouraged to compare prices per gram across different brands and retailers to ensure they are receiving the best value for their Easter purchases.
