At the 58th Easter Jeep Safari in Moab, Utah, Jeep, in collaboration with Jeep Performance Parts by Mopar, showcased four innovative concept vehicles, fusing nostalgia with modern innovation in off-roading.
In a spectacular blend of nostalgia, innovation, and unparalleled off-road capability, Jeep®, along with Jeep Performance Parts (JPP) by Mopar, once again proved their dominance on the rugged trails of Moab, Utah. The revered 58th annual Easter Jeep Safari, which took place from March 23-31, 2024, served as the perfect backdrop for the unveiling of four distinct concept vehicles that have set the off-roading community abuzz.
This year, Jeep brought a heritage-inspired lineup to Moab, showcasing an impressive parade of one-of-a-kind concept vehicles. These included the Jeep Wrangler Low Down concept, Jeep Wrangler 4xe Willys Dispatcher concept, Jeep Gladiator Rubicon High Top concept, and the Jeep Grand Wagoneer-based Vacationeer concept. Each concept vehicle highlights a unique blend of Jeep’s storied past and its forward-looking approach to off-road adventure, electrification, and performance.
The Jeep Wrangler Low Down pays tribute to the iconic Lower 40 concept from 2009, featuring massive 42-inch BFGoodrich Krawler mud-terrain tires, high-clearance carbon fender flares, and the formidable 475-horsepower 6.4-liter 392 V-8 engine. It’s a modern homage to a beloved classic, blending power with agility to tackle the rugged Moab terrain while maintaining a low center of gravity.
In contrast, the Jeep Willys Dispatcher concept reimagines the early post-war civilian Jeep SUVs, pairing them with the modern 4xe plug-in hybrid powertrain. This concept brings together the best of both worlds: the nostalgic charm of the Jeep brand’s early days and the future of electrified off-road capability.
The Jeep Gladiator Rubicon High Top concept pushes the boundaries of midsize truck performance with its striking Ginger Snap metallic exterior, Dana 60 axles, and an AccuAir adjustable air suspension. This concept is a testament to Jeep and Mopar’s commitment to innovation and performance in the off-roading space.
Lastly, the Jeep Vacationeer concept merges luxury and adventure, featuring a unique bodyside woodgrain graphics reminiscent of classic Jeep Wagoneer and Grand Wagoneer models. Equipped with the powerful 3.0-liter Hurricane Twin Turbo 510 engine and a climate-controlled Skyloft for two, the Vacationeer encapsulates the spirit of exploration and comfort in the great outdoors.
Bill Peffer, Senior Vice President and Head of Jeep Brand North America, emphasized the significance of the Easter Jeep Safari in Moab as the ideal venue to showcase Jeep’s latest concepts. It’s a celebration of the brand’s enduring appeal to a wide range of off-road enthusiasts, from those drawn to the brand’s rich heritage to those excited by the prospects of electrification and cutting-edge performance.
Jeep’s continued innovation is evident in these concept vehicles, which offer a glimpse into the future of off-roading while celebrating the brand’s storied past. The Easter Jeep Safari in Moab remains a highlight for Jeep enthusiasts worldwide, serving as an annual testament to the brand’s commitment to off-road excellence and innovation.
As the automotive industry evolves, Jeep’s presence at events like the Easter Jeep Safari underscores its role as a leader in off-road capability and innovation. The brand’s dedication to offering electrified variants across its lineup by 2025 further demonstrates its commitment to sustainability without compromising the adventure and freedom that Jeep vehicles have always offered. Through these concept vehicles and the evolution of the brand, Jeep continues to invite its loyal fan base and new adventurers alike to embrace the journey ahead with confidence and excitement.
