Nissan sets ambitious goals to reduce electric vehicle manufacturing costs by nearly 30% by 2030, introducing 30 new models in the next three years, half of which will be electric or hybrid, to compete with affordable Chinese EVs.
Nissan, the Japanese automotive giant, is setting ambitious targets to cut the cost of manufacturing electric vehicles (EVs) by nearly 30% by the year 2030, aiming to offer competitive alternatives to affordable Chinese EVs. The company announced plans to introduce 30 new models in the coming three years, with half of these being electric or hybrid vehicles. This strategy is part of Nissan’s broader effort to adapt to the rapidly evolving automotive industry, where electric and hybrid vehicles are gaining significant market share. By 2026, Nissan expects EVs to constitute 40% of its sales, with aspirations to increase this figure to 60% by the end of the decade.
The cost reduction is expected to be achieved through the adoption of new battery technologies, innovative manufacturing processes, and collaborative sourcing of parts. Nissan’s approach includes the Nissan Intelligent Factory concept, which integrates advanced robotics to streamline production. The initiative reflects a wider industry trend among US, European, and Japanese carmakers to lower EV production costs to remain competitive against Chinese manufacturers, known for their budget-friendly EV offerings.
Nissan’s commitment to EV innovation also includes the development of families of EVs to simplify and economize production processes. The company’s Sunderland plant in the UK is identified as a key site for implementing these cost-saving measures starting from 2026, with completion targeted by 2030.
Additionally, Nissan is building on strategic partnerships, including an alliance with Renault and a newly formed collaboration with Honda, focusing on sharing resources and technologies to further reduce development costs. The company has also expressed plans to introduce an EV equipped with solid-state battery technology by the fiscal year 2028, aiming to make EVs as cost-effective as traditional gasoline-engine vehicles by the end of the decade.
As part of “The Arc” initiative, Nissan is not only looking to enhance its vehicle lineup but also to improve battery performance and explore innovative production techniques utilizing robotics and artificial intelligence. This initiative underscores Nissan’s drive towards sustainability, with the company leveraging alliances with Mitsubishi Motors Corp., Dongfeng Nissan in China, and Renault to achieve its electrification goals amidst industry-wide challenges like chip shortages and production disruptions.
With these strategic moves, Nissan is positioning itself to adapt to the dynamic demands of the global automotive market, striving to lead in the transition to more sustainable and affordable transportation options.
